”Change your point of view! The speaker is not the main hero of the presentation. It's the audience. No matter how wonderful your idea is, if you don't present it well, it won't land with the people. According to presentation guru Nancy Duarte, the speaker is not Luke Skywalker, but Yoda, guiding the hero, the audience, through his journey.
Analyze your audience! The more infomation you know about our audinece, the better you can tailor our content. It's good to know, who are sitting among the audience, how much they kow about your topic, what they are interested in. Think through, what their expectations are regarding our talk, what reasons they will accept, what kind of doubts they might have, and how you can convince them. Shape your lingo accordingly.”